PREDICTION OF PEOPLE’S PURCHASE PRACTICES OF ORGANIC PRODUCTS USING DATA MINING

Krishan Prasath; Mohanagowri. K; Gurusamy.G

Article Information

Published In Volume 1, Issue 6 (2015)
Publication Date July 25, 2026
Manuscript ID IJCRCST-SEPTEMBER15-05
Article Type Research Paper
Pages 199 - 203
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Abstract

With the increase availability of organic products at the consumer markets the consumers attitude towards has changed positive towards them. But with initial rush of consumer purchase waning the real motives behind the consumers preference towards organic food is getting exposed. This article aims to understand the real reasons the people buy organic products and the factors that hinder the adoption of organic products by the consumers. The availability of organic food at popular outlets seems to help their adoption by consumers who would otherwise skip organic products but the same availability with higher price also drives away potential buyers. This research as stated above will be aimed at the number of factors that hinder the purchase and also analyze the pricing of organic products and it contribution towards consumers avoiding organic products.

Keywords

Organic Product Products Consumers Desire Pricing Consumer Awareness Impact of Price Data Mining

Authors

Krishan Prasath

Mohanagowri. K

Gurusamy.G

How to Cite this Article

Krishan Prasath, Mohanagowri. K, Gurusamy.G (2015). "PREDICTION OF PEOPLE’S PURCHASE PRACTICES OF ORGANIC PRODUCTS USING DATA MINING". International Journal of Contemporary Research in Computer Science and Technology, 1(6), pp. 199-203.